About Us
About Us
About Beautiful Legacy
Founded by Kiasha and Sharmlin Naidoo, our family-owned business focuses on promoting family values through our thoughtfully crafted products.
Co-founder Kiasha Naidoo brings her expertise as a certified life coach, empowering pre-teens, teens, and women through essential life skills and specialized women’s empowerment programs. Co-founder Sharmlin Naidoo is a highly skilled specialist Orthopaedic Surgeon (MBChB FC Orth) committed to improving the well-being and quality of life of the people he serves. Together, as parents to their daughter, Isabella and life partners, they set out to build a business that preserves the true essence of family living.
The Naidoo family's own life and love for connection. We provide family games, outdoor fun products, apparel, and a range of items designed for memory creation and preservation, including journals, memory books, and photo frames. These products serve as practical tools to help families create meaningful experiences, strengthen family bonds, and build a beautiful legacy of love and togetherness.
Our Mission & Vision
To empower and assist families in seeing how easy it is to enjoy life by providing
authentic products, activities, and resources that encourage bonding, outdoor fun,
creativity, and genuine connection both at home and in nature to help them rediscover
the joy of quality time, share adventures, and make memories.
To become South Africa’s leading family lifestyle brand that inspires connection, adventure, creativity, and meaningful shared experiences among families of all ages.
Our Unique Values
01.
Authenticity and Realness
We are as real as they come. We only sell products that we, as a family, would use and love, ensuring our experiences and recommendations are genuine and
honest.
02.
Adventure & Playfulness
We encourage
returning to the old school way of having
fun, being playful, and experiencing life to
our fullest potential.
03.
Connection
We help families spend time
together, strengthening bonds and
creating a beautiful legacy of love and
togetherness.